Business model
Customized solutions
BE Group is an independent steel distributor that serves as a link between producers and customers. The company compensates for the gap between the steel mills’ delivery capacity and the steel consumers’ needs for fast, flexible delivery solutions. BE Group creates value to its customers through coordination of sourcing, transportation and warehousing of a wide selection of commercial steel, engineering steel, stainless steel and aluminum. Sales take place in three different ways; inventory sales, production service sales and direct sales.
Materials from inventory
Inventory sales mean that BE Group sells and distributes materials from its own warehouses and ensures the customer’s material flow by the products being delivered in the quantities and at the times that suit the customer’s needs.
- Wide range to meet different needs
- Suitable for customers with regular needs for materials with short lead times
Production service of materials
Production service sales comprise customer solutions where BE Group stands for everything from the purchasing of raw materials to customised processing of the product and logistics optimized to the customer’s operations.
- Reduces the customer’s need to process the material themselves
- Improves the efficiency of the customer’s production
- Creates added value through high precision and quality in processing
Direct deliveries from steel mills
Direct sales mean that BE Group sells and delivers large volumes of materials to customers directly from the production of the steel and aluminium mills.
- Cost-efficient solutions for major projects
- Large range of materials from reliable suppliers
- BE Group acts as an outsourced purchasing function
- For customers who need a large amount of steel and have good forward planning

Two main customer segments
BE Group’s customer base can be divided into two main segments: the construction industry and the manufacturing industry. By dividing the customers in different segments, the company can adjust the offering for the customers different needs and conditions.
Construction industry
The construction industry has four subsegments:
- Steel structure suppliers with a need for beams, construction tubes, bars and heavy plates. The steel is often cut to length, drilled or primed
- Regional construction companies with a need for reinforcement products, steel for foundations and construction steel
- Nationwide building enterprises with a need for reinforcement products, steel for foundations and construction steel
- Building material chains, which consists of building material retailers and steel resellers, with a need for mainly reinforcement but also construction steel
Manufacturing industry
In the manufacturing industry, there are three sub segments:
- Subcontractors, subsuppliers, mechanic workshops and businesses with project-oriented service and maintenance to for example the process industry
- Local and regional steel resellers
- OEM customers (Original Equipment Manufacturer), industrial companies with manufacturing of products under their own brand