Shift in focus

The steel industry is cyclical with shifting steel prices and varying demand. BE Group’s most important focus is therefore to further strenghten its cooperation with customers, streamline the supply chain and work on the cost side to achieve a healthy margin throughout the business. The strategy is based on generating value for customers, shareholders and other stakeholders in every main activity by offering materials and services of a high quality at competitive prices. During the year, BE Group closed the unit in the Baltics and began to relocate operations from Poland to Sweden and Finland. This leads to a greater focus on the home markets and entails cost rationalization, increased utilization of existing facilities and a reduced carbon footprint in the Group.

BE Group has reviewed the strategy and the Group-wide targets. This has led to a shift of focus in three areas:

Customer experience

BE Group strives to deliver the best customer experience throughout the business. During the year, initiatives were taken to review sales management, move towards a uniform sales process and to work with the values that differentiate BE Group to generate competitive advantages.

Purchasing

A large proportion of BE Group’s value offering is in good inventory management with the right material at the right price. Part of the strategy is to maintain a high level of service to customers while at the same time being profitable and an activity linked to this is the inventory management project under way in the organization. BE Group’s ambition is to deliver products with a lower carbon footprint to the market and can today offer alternatives in every product group. Focus is also on updating the company’s existing environmental product declarations (EPD) and creating new ones, where missing, to show the impact of the products throughout the value chain and thereby give the customer the opportunity to make informed choices.

Production

Through production service sales, BE Group offers processing of its products allowing the customers to focus on their core business, reduce costs and increase productivity and profitability. The goal is increased efficiency in production and strengthened cooperation within the organization throughout the entire business to optimize the flow and ensure high delivery precision.