Vision
BE Group shall be the most professional, successful and respected steel service company.
Professional
We have a customer focus and the right offering to our customers, and deliver at the right time at the right place.
Successful
We shall be a leading steel distribution company that has good profitability and is growing to be able to develop our market positions.
Respected
BE Group shall be well-renowned by our customers, suppliers, employees and owners.
Mission
Improving the customers’ competitiveness means that we help the customers become successful in their markets through our offering, expertise and availability.
Business idea
BE Group is a trading and service company that offers efficient distribution and value-generating production service in steel, stainless steel and aluminium to industrial and construction companies in Europe. By saving time, cost and capital for our customers, we help them improve their competitiveness.
Efficient distribution
We offer efficient distribution through coordination in purchasing, transportation and warehousing.
Value-generating production service
With value-generating production service, we offer further processing of the products, such as processing through cutting and slitting, to meet specific needs at the customers. Customers’ need for pre-processed materials can be explained by their strive to streamline processes, free up resources, minimize their own inventories or to focus on their core business.
Business goals
To be the leading independent player in our main markets
By leading, we mean being one or two in size in the market – size is significant to being able to achieve economies of scale in the operations.
Independent means that we are an independent group that does not have steel mills as owners, i.e. producer independent. This gives us greater opportunities to offer competitive products and prices to our customers.
Profitable growth by being a professional partner to our customers and suppliers.
Growing with good profitability is an important starting point and goal for our business.
Being a professional partner means that we have a clear customer focus and are a full-range supplier that supplies products with the right quality at the right time. Important key words for our customer relations are service, closeness and simplicity. This requires good and trusting relationships with our suppliers.
Treating our stakeholders and each other in an open, honest and respectful manner.
The goal ties into our vision of being the most well-respected steel service company. If we are to be perceived as the most well-respected, we have to treat customers, employees, suppliers and owners openly, honestly and respectfully.
Financial targets
Achieving sales growth that exceeds the market growth.
BE Group’s growth is measured as delivered tonnes in the Swedish, Finnish and Baltic markets compared with the market’s growth in delivered tonnes in these markets.
Achieving a profit margin of at least 5 percent
Profit margin is defined as the underlying EBIT margin in the past 12 months.
Achieving at least 15 percent return on capital employed.
Return on capital employed is defined as operating profit in the past 12 months divided by the average capital employed (equity and interest-bearing liabilities).
fundamental values
BE Group has a strong corporate culture that is based on sound and ethical business principles. It is built on the five fundamental values that serve as guides in the day-to-day work. These values address how we act towards one another as employees, as well as towards customers, suppliers and others with whom we come into contact.
Customer understanding
We understand our customers and contribute to their success. In everything we do, we should understand that we are doing it for the customer. If our customers are satisfied, our future is secured.
Results
We are cost-efficient and together we generate profit for our customers and ourselves. If we always focus on this task and are accurate, we can improve our earnings. We follow our procedures, give clear instructions and clear information to each other. We care for our resources and keep costs down. We try to increase our efficiency by being open with each other. We help our colleagues when our own workload has lightened.
Action
We try new solutions and encourage creativity and action. We should be one step ahead by having knowledge of our surroundings and what is happening there. We encourage each other when new ideas are formed and do not get stuck in old ruts. We have the courage to make mistakes and learn from them.
Responsibility
We assume responsibility and keep our promises. Towards our customers, this means delivering the right things at the right time. We take responsibility for our duties and complete them. We care about each other and treat everyone else the way we would want to be treated.
Openness
We are open, straightforward and clear. We should praise each other for what we do well and give constructive criticism for what can improve. When we give information to somebody else – we make sure it is understood how it was intended.